Pooch & Mutt - brand identity & packaging

I led this playful design rebrand project for Pooch & Mutt, who make good mood food for dogs. Their line of health led foods, supplements and treats are packed with functional & healthy ingredients, which inspired the colourful products and playful illustrations I created.

The brand guidelines were also set up to take into account range and product expansions in the future. I worked across all channels as the sole in-house designer.