graze - brand identity & art direction

Healthier snacking brand graze launched a new look in April 2023. This rebrand features an enlarged white logo to boost shelf-standout, improved recyclability and new tasty innovations.

I worked across multiple areas during this rebrand, including leading the launch of the NEW Sticky Toffee Oat Boosts from concepts, to art direction and the rollout across channels. Other work includes the development of packaging, in-store POS & promotional assets, campaigns, emails, website, social media etc.