Purr & Miaow - brand identity & packaging

Pooch & Mutt’s sister company: Purr & Miaow a healthy cat food company. I led this rebrand project in 2021, aligning their brand identities, with the view to expand their ranges in the following years.

Their line of grain-free kibble needed to align the new fresh Pooch & Mutt branding. All recipes are packed with superfoods - such as apples, blueberries & cranberries - which inspired the illustrations I designed.